Buy Now »

How much do you really know about American lawn and garden consumers and what they think? National Gardening Association is pleased to announce a new edition of our original consumer market research study, What Gardeners Think. This unique report reveals important information about the types of gardeners in America, their attitudes, and what motivates them. Our original study provides detailed, factual data that will help leaders in the lawn and garden market make strategic marketing decisions. Topics include:

• Breakdown of U.S. gardeners by personality: Master Gardeners, Garden Enthusiasts, Casual Gardeners, Reluctant Gardeners, and Just-Cut-the-Grass households.
• Annual spending for each “gardener” category, lawn and garden products they buy, and where they shop for them.
• Amount of time American gardeners spend gardening each week.
• Attitudes about gardening.
• Perceived benefits and disadvantages of gardening
• What would encourage people to do more gardening.
• Attitudes about gardening with kids, and people’s awareness of gardening activities at local schools.

New Topics In This Edition:

• How the current economic downturn is impacting lawn and garden participation, spending, and shopping in each "gardener" category.
• Preferred sources of lawn and garden information and topics of greatest interest.
• Lawn and garden problems and challenges.

A representative sample of more than 2,500 households was surveyed by Harris Interactive to obtain the data in this 139-page report, which includes complete tables for each survey question broken down by region of the country, gender, age, marital status, education, household size, presence of children, and employment status.

For questions, contact NGA's Research Director, Bruce Butterfield, at 800-538-7476, ext. 113 or e-mail: bruceb@gardenresearch.com.

To order a copy online, click here.