How much do you really know about American lawn and garden consumers and what they think? This unique report reveals important information about the types of gardeners in America, their attitudes, and what motivates them. Our original study provides detailed, factual data that will help leaders in the lawn and garden market make strategic marketing decisions. Our updated survey includes the following topics:

• Gardening by generation
• Type of gardener segmentation
• Attitudes about gardening
• Benefits of gardening
• Why people don't currently do more gardening
• What would encourage people to do more gardening.
• Biggest lawn and garden problems and challenges

A representative sample of more than 2,000 households was surveyed by Research Now/SSI to obtain the data in this report, which includes complete tables for each survey question broken down by region of the country, gender, generation, age, marital status, education, household size, presence of children, and employment status.

Table of Contents

To see the table of contents of the What Gardeners Think Survey, please click here.

The Single Use License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the Single Use License is required in order to purchase the study. The Single Use License is included in the study price. If your organization requires more users to access to a study in electronic form, the Multi Use License (MUL) should be purchased.

The Multi Use License (MUL) allows everyone in your organization to share the study intelligence. Agreement to the Multi Use License is required in order to purchase the study.