NGA Garden Research News and Views

2014 National Gardening Survey

The 2014 National Gardening Survey shows a small increase the second year in a row in lawn and garden participation and sales, while national chains continue to dominate market share... more »

The Impact of Home and Community Gardening in America

Findings from the National Gardening Association's (NGA) new survey, The Impact of Home and Community Gardening in America, indicate that food gardening in the U.S. is on the rise. Seven million more... more »

Lawn and Garden Market Research Services

The National Gardening Association is a well-known and widely recognized authority on the consumer lawn and garden market in the U.S. We have provided market research services to companies in the lawn and garden business for more than 25 years.... more »

Proprietary Market Research

The National Gardening Survey provides a unique opportunity for companies to conduct nationwide custom market research on an exclusive and confidential basis. Each year the National Gardening Survey tracks the U.S. consumer lawn and garden market... more »

Online Survey Research

Conducting online survey research is our newest and most promising market research service. We started conducting online surveys with gardeners in 2000, and after completing numerous online studies, we couldn't be happier with the results. It's... more »

Background

Bruce Butterfield Bruce Butterfield has been the Market Research Director at the National Gardening Association for more than 35 years and is a well-known and respected name in the gardening industry. His years of experience in the field give him a... more »

For information about garden market research, please email Bruce Butterfield or reach him at: (888) 538-7476 extension 113.

All of the National Gardening Surveys

National Gardening Survey

The NEW! 2014 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973... more »

What Gardeners Think Survey

How much do you really know about American lawn and garden consumers and what they think? National Gardening Association is pleased to announce a new edition of our original consumer market research study, What Gardeners Think.... more »


Environmental Lawn & Garden Survey

NGA's groundbreaking study of how environmentally friendly the practices of U.S. consumers really are.
The National Gardening Association is pleased to announce publication of a new edition of the Environmental Lawn & Garden Survey, a consumer research report that looks at how environmentally responsible consumers are in caring for their... more »

Gardening in the Recession

Is the gardening market recession-proof? NGA's new Hard Times L&G Survey provides factual data not available from any other source. In previous recessions the overall garden market held strong, but not in the current recession. Most people cut about... more »